A trillion dollars.
That's what Latino purchasing power, currently at $700 billion, will be in about three more years. That's a lot of dinero to spend and businesses, big and small, are bending over backward to sell us stuff - sometimes our very own stuff, chewed on, regurgitated and repackaged to catch our eye.
From dulce de leche ice cream to piña colada toothpaste to sangría eye shadow and tropical fruit laundry detergent, we're bombarded with products that are familiar, semi-familiar or just plain make-believe familiar.
...to read my full column, go to the New York Daily News website.